“Video is like pizza- when it’s bad, it’s still pretty good…”
Your franchise’s social media approach aims to be diverse and to utilize multiple channels and formats (including text and video) to truly connect with the target audience. Today we’re going to reinforce why video is integral to your comprehensive and efficient strategy.
So, why is that? Check this out…
5 Reasons Why Video Is Essential for Your Franchise
- Video content is processed by the brain 60,000 times faster than text. Ever had to read the same phrase several times to understand it? With video, your audience will take in the content and process faster, meaning they are more likely to watch the whole video AND understand the message your franchise is sharing.
- The average person with an internet connection watches 206 videos a month. As one writer says, video is seductive. It appeals to an emotional sensor, with visual causing different synapses than textual content. It actually engages in a different way in your brain, allowing you to ‘feel the experience’ more deeply. Emotion leads to action!
- When it comes to info absorption, audiences retain 10% of content regularly. When paired with visual, it jumps to 65%. That stat is based on info recall, three days after processing. With a jump of over 50 percent, that is not to be scoffed at. Recall is one of your most important tools in franchise brand recognition.
- 74% of consumers who watched a video tutorial on a product ended up buying it. This is hyper relevant to franchises as it allows you to cater content to your service/product, enables you to play expert, addresses FAQ’s, personalizes your product, acts as content AND increases conversion. That’s a lot off your plate, in one fell swoop.
- Your site is 53 times more likely to pop up first in a Google search if you have video. Google continues to dominate the search engine market and beyond. The constant scrambling to be first in a Google search means if you don’t have video, you might as well go back to using AskJeeves.com – and we recommend looking to the future, not the past, when planning your franchise’s video strategy!