The days of deciding whether or not to engage on social media as an organization are over.
In today’s highly digital and technology-driven world, having a social media presence is no longer a choice for a successful organization, but instead a challenge. The question is not should we engage, it is how do we effectively engage on all of our social media platforms and relate to our customers and the public through thought-provoking and meaningful information.
Over the past several years the importance of social media marketing has increased exponentially and has become a way for organizations to connect with customers in real-time. Many businesses nowadays are linked in with social media so heavily that it would be pointless to not have a presence. Many small businesses use social media marketing, as it’s one of the most effective methods to get your name out there. There are many different ways in which social media marketing is used nowadays. While some may simply put up an Instagram post, others are buying Instagram followers or Spotify plays if they’re a music artist to boost their noticeability. Having a personalized marketing strategy is key to many businesses’ success in terms of brand recognitions and sales. Successful organizations have learned that integrating social media into their traditional marketing initiatives allows for new and innovative touch points with customers, creative campaigns that have a large potential reach and the ability to express opinions and thought leadership unlike ever before through the standard marketing channels. If your knowledge of social media and business isn’t the best, you could consider trying to find one of the top digital marketing agency providers local to you, if you wanted help with your online marketing strategy.
“Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.”
Richard Branson, Founder Virgin Group
Today’s the day to get social. Social media marketing is not a we should, it’s a we must.