Snapchat to Snap.Inc?
What do recent changes in millennial’s first choice social media platform mean for your franchise?
Open app, click photo and share – Ta-da! You have just Snapped! Snapchat is a mobile photo app in which users can share photos, videos, and collages in an instant, and once they have been viewed, they disappear within 10 seconds.*
Now that Snapchat is a subsidiary product of Snap Inc., its parent company has been taking its simple filter ideas and quick-lived impact and catapulted it into the social media hall of fame. One, mind you, that has greater staying power.
Snapchat was a blip on the Internet and mobile app radar but Snap, Inc. is here to stay (so they intend).
Snapchat was a blip on the Internet and mobile app radar but Snap, Inc. is here to stay (so they intend). Snapchat was not proprietary, which is also an issue with our endless capabilities as humans to copy cat and improve!
With its rebrand, Snap is now positioning itself as a camera company, taking on the like of other well known giants like Nikon and Sony. The biggest effect here is that Snapchat isn’t uniquely a social media platform, but a subsidiary to a much larger umbrella business.
The biggest effect here is that Snapchat isn’t uniquely a social media platform, but a subsidiary to a much larger umbrella business.
One of the most prominent ways that this change will affect franchises is that Snap intends on going after small to medium sizes businesses, targeting their products to work well in the smaller sector.
Basically, under the Snap umbrella, developers have the ability to cater and cultivate products to serve particular needs, not simply apply one method (Snapchat) to act as a blanket-marketing tactic.
Snap intends on introducing a membership-style plan that would allow franchises to create and manage custom geofilters. With this sophisticated application of video as a means of geo targeting clients, franchises can more easily stick to their domain and focus on regional markets.
Starbucks, Disneyland and McDonald’s are three international mega franchises already leading the way in employing this feature.
What are custom geofilters?
What are custom geofilters? Defined in one article as “custom templates that you can use to adorn any photo or video you shoot on Snapchat, giving your friends a better idea of where you are in the world.” (Salvador Rodrigues, Inc. Magazine).
Essentially acting upon the vast popularity of the human race to take and display photos and videos, the opportunities for personalized engagement are endless.
Snap will see its demographic dramatically grow its way into even the most traditional of business models and if you aren’t familiar, then you better get snapping!
*Some Snaps have the option to remain in your Memories for longer, and users have the option to replay Snaps.